31 October 2008

The Handset Revolution

Admittedly, I was one of the last people in the United States to get a cell phone when they become commonplace at the end of the 90s. I rejected the trend with vigor, embracing my freedom from untimely rings and unlimited access to my whereabouts by friends, family, and colleagues. When I finally gave in, it was an economical decision more than a true need or want. I planned to move to Chicago and it was much cheaper to call home with a cell than on the "old fashioned" touch-tone phones. So, I graciously accepted my parents college graduation gift...a cell phone and 1 year of service.

Now that I live in Lagos, I find myself once again with this long-forgotten freedom, sans cell phone. I have perfected the art of living in the moment without interruption or bother from situations far from my immediate
surroundings. After all, if Lagosians can live without cell phones, so can I! When in Rome...

But yesterday, the reality of my situation came to a screeching halt. I took my normal walking route as I do every evening and happened upon my friend
Mohammad, a Nigerian guard for one of the large mansions that saturate my "Paradise by the Lagoon" (and yes, that is the neighborhood's official slogan). Mohammad is an avid Chelsea supporter, and he asked if I had seen the soccer match? I hadn't but I knew Chelsea had lost. Mohammad proceeded to reinforce his undying loyalty to the team. "Look at my room," he said. He handed me his cell phone, and a room bedecked with Chelsea memorabilia popped onto the screen...Chelsea bedspread, Chelsea lampshade, Chelsea poster...the works! "Do you have bluetooth?" he asked. "I can send you the picture."

So here I am in Lagos, speaking with someone who presumably makes about $3 an hour asking me if I had
bluetooth on my nonexistent "handset." It was then I realized the fundamental role handsets play in the lives and livelihood of my neighbors and those who work for them.

Lagosians may not have permanent homes; they may not have cars; they may not eat more than one meal a day. But by gosh, everyone has a handset...and with all the bells and whistles, too! On any given day, I will hear Celine Dion or Nigerian gospel music being blasted from a handset as a national walks along. Personalized ring tones are a must, and almost everyone keeps pictures of family and friends stored conveniently in the palms of their hands. Handsets seem as much a reflection of personal identity than a communicative convenience.

The handset also influences the local economy creating jobs and stimulating competition among the various cell phone service providers. Hundreds of street vendors oppose "go-slow" traffic to sell handsets and their accompanying reloadable minute cards. The minute cards conveniently coincide with this credit-free, cash-only society. Heck, the Lagos marathon is even sponsored by the up-and-coming cell phone service provider Glo.

There is even a strategy to purchasing handset service, and Glo is the least desirable provider according to Mohammad. "You see that [trash can]. You must stand on top to get service!" Mohammad swears by MTEL. "And the 36 and 37 numbers are better. Don't get the new 07 or 08 numbers."

So despite my resistance, and with a little convincing from Mohammad, I have finally conceded to the handset frenzy. When in Rome...

5 comments:

  1. So you have Nigerian cell phone now? Can you download "Deep in the Heart of Texas" as your ringtone?

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  2. I'm curious, Sarah! What kind of phone did you get? Do you have texting? Can you phone overseas? Do you ChaCha? Can you Google?

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  3. Ha! I can get customized ring tones, but nothing fancier than that. I've never been one for all the bells and whistles, although most people here have camera phones and use the phones to store downloaded music. Unfortunately it is only for local use, so overseas calls have to go by landline.

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  4. So are you asking Santa for a handset for Christmas?

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  5. Ha! The present came early. It's a cheapo one that I don't mind if I break. $35 bucks for a prepaid cell phone and 1,000 minutes. Just about anyone can afford that here!

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